big ideas.
bigger impact.
Five specialized agencies. One relentless mission. Building the most integrated sports marketing agency network on the planet.
Why We Exist
humans first. always.
Authentic relationships drive everything we do. A team of passionate people and entrepreneurial leaders who create undeniable impact for our partners.
Our Proud Network of Partners
Our Portfolio
five agencies.
one vision.
Each runs independently with its own personality and niche. Together, they tap into a collective network that's stronger than any single agency could be.
How We Work
the underdog
playbook.
people first
We lead with empathy and compassion. We thrive on connection and building a team of amazing people that are motivated to bring experiences to life.
15+
languages spoken across the underdog team
150+
team members across 5 agencies
Prepare to Win
Before we execute, we architect. Every campaign, every partnership, every hire — we prepare to win.
20+
former student-athletes
2
reality show stars
stories matter
We're brand storytellers obsessed with impact.
Strategy First. Build Second. Inspire Everyday.
84
countries visited by one underdog adventurer
18+
avg. years of industry experience
diversity matters
Everyone has a voice. And every voice matters. Our team is stronger by uniting the underdogs.
24+
different states
18+
post-graduate degrees
Our Team
leaders.
not executives.
Founders who have been in your shoes. Built companies, taken risks, learned and evolved. All who have the mindset and "heartset" of an underdog.
Co-Founder & Managing Partner
underdog & company
Dan Mannix
Bringing decades of leadership building award-winning sports marketing agencies and driving transformative partnerships for global brands, leagues, and emerging startups.
President
underdog venture team
Megan Hughes Allison
Long-standing leader in sports marketing, sponsorship strategy, and marquee partnership activations for some of the world's most recognizable brands.
President
Altius Sports Partners
Andrew Donovan
One of the most influential voices shaping the future of college athletics, driving how colleges, brands, and other key stakeholders navigate strategy, revenue, and long-term growth through the industry's most transformative era.
Founder & Managing Partner
B. Partners
Ariana Rae Diverio
15+ years of strategic revenue generation, public affairs management, and creation of ground-breaking out-of-home media programs for the largest properties in sports & entertainment.
Founder & Managing Partner
BeCore
Mark Billik
Founder and experiential marketing leader with decades of experience in sports and entertainment sponsorships.
Founder & President
40 Love
Stephanie Smilowitz
Sports Business Journal “Game Changer” with 15+ years of experience leading agencies and delivering marquee brand partnerships and campaigns for some of the world’s most recognizable brands across global sporting stages.
CEO
BeCore
Steve Dupee
Steve has spent his career helping brands come to life through partnerships and live experiences in the sports and entertainment space, turning big ambitions into memorable moments. After nearly 30 years, he still loves servicing clients, delivering great experiences and building impactful partnerships.
Managing Director
underdog & company
Rob Hagedorn
A hands-on builder who creates and scales integrated teams that bring global sporting events to life, connecting the right people across commercial, marketing, operations, and partnerships to deliver experiences that resonate locally and scale globally.
CFO
underdog & company
Greg Nordhoff
Provides financial stability and strategic leadership during our growth and acquisition phase, drawing on 30 years of experience, including 15 years with private equity–backed marketing agencies.
COO
underdog & company
Gina Hagedorn
Gina Hagedorn is a seasoned sports and entertainment marketing leader with 20+ years of experience scaling agencies, streamlining operations and launching new offerings.
Work with us
Join our team
We're building something different in sports and entertainment. If you thrive on big ideas, real partnerships, and getting things done we want to hear from you.
Let's chat
Whether you're exploring a strategic partnership or the next evolution of your company we would love to grab a coffee with us to learn more.
big ideas.
bigger impact.
Five specialized agencies. One relentless mission. Building the most integrated sports marketing agency network on the planet.
Why We Exist
humans first. always.
Authentic relationships drive everything we do. A team of passionate people and entrepreneurial leaders who create undeniable impact for our partners.
Our Proud Network of Partners
Our Portfolio
five agencies.
one vision.
Each runs independently with its own personality and niche. Together, they tap into a collective network that's stronger than any single agency could be.
How We Work
the underdog
playbook.
people first
We lead with empathy and compassion. We thrive on connection and building a team of amazing people that are motivated to bring experiences to life.
15+
languages spoken across the underdog team
150+
team members across 5 agencies
Prepare to Win
Before we execute, we architect. Every campaign, every partnership, every hire — we prepare to win.
20+
former student-athletes
2
reality show stars
stories matter
We're brand storytellers obsessed with impact.
Strategy First. Build Second. Inspire Everyday.
84
countries visited by one underdog adventurer
18+
avg. years of industry experience
diversity matters
Everyone has a voice. And every voice matters. Our team is stronger by uniting the underdogs.
24+
different states
18+
post-graduate degrees
Our Team
leaders.
not executives.
Founders who have been in your shoes. Built companies, taken risks, learned and evolved. All who have the mindset and "heartset" of an underdog.
Co-Founder & Managing Partner
underdog & company
Dan Mannix
Bringing decades of leadership building award-winning sports marketing agencies and driving transformative partnerships for global brands, leagues, and emerging startups.
President
underdog venture team
Megan Hughes Allison
Long-standing leader in sports marketing, sponsorship strategy, and marquee partnership activations for some of the world's most recognizable brands.
President
Altius Sports Partners
Andrew Donovan
One of the most influential voices shaping the future of college athletics, driving how colleges, brands, and other key stakeholders navigate strategy, revenue, and long-term growth through the industry's most transformative era.
Founder & Managing Partner
B. Partners
Ariana Rae Diverio
15+ years of strategic revenue generation, public affairs management, and creation of ground-breaking out-of-home media programs for the largest properties in sports & entertainment.
Founder & Managing Partner
BeCore
Mark Billik
Founder and experiential marketing leader with decades of experience in sports and entertainment sponsorships.
Founder & President
40 Love
Stephanie Smilowitz
Sports Business Journal “Game Changer” with 15+ years of experience leading agencies and delivering marquee brand partnerships and campaigns for some of the world’s most recognizable brands across global sporting stages.
CEO
BeCore
Steve Dupee
Steve has spent his career helping brands come to life through partnerships and live experiences in the sports and entertainment space, turning big ambitions into memorable moments. After nearly 30 years, he still loves servicing clients, delivering great experiences and building impactful partnerships.
Managing Director
underdog & company
Rob Hagedorn
A hands-on builder who creates and scales integrated teams that bring global sporting events to life, connecting the right people across commercial, marketing, operations, and partnerships to deliver experiences that resonate locally and scale globally.
CFO
underdog & company
Greg Nordhoff
Provides financial stability and strategic leadership during our growth and acquisition phase, drawing on 30 years of experience, including 15 years with private equity–backed marketing agencies.
COO
underdog & company
Gina Hagedorn
Gina Hagedorn is a seasoned sports and entertainment marketing leader with 20+ years of experience scaling agencies, streamlining operations and launching new offerings.
Work with us
Join our team
We're building something different in sports and entertainment. If you thrive on big ideas, real partnerships, and getting things done we want to hear from you.
Let's chat
Whether you're exploring a strategic partnership or the next evolution of your company we would love to grab a coffee with us to learn more.
big ideas.
bigger impact.
Five specialized agencies. One relentless mission. Building the most integrated sports marketing agency network on the planet.
Why We Exist
humans first. always.
Authentic relationships drive everything we do. A team of passionate people and entrepreneurial leaders who create undeniable impact for our partners.
Our Proud Network of Partners
Our Portfolio
five agencies.
one vision.
Each runs independently with its own personality and niche. Together, they tap into a collective network that's stronger than any single agency could be.
How We Work
the underdog
playbook.
people first
We lead with empathy and compassion. We thrive on connection and building a team of amazing people that are motivated to bring experiences to life.
15+
languages spoken across the underdog team
150+
team members across 5 agencies
Prepare to Win
Before we execute, we architect. Every campaign, every partnership, every hire — we prepare to win.
20+
former student-athletes
2
reality show stars
stories matter
We're brand storytellers obsessed with impact.
Strategy First. Build Second. Inspire Everyday.
84
countries visited by one underdog adventurer
18+
avg. years of industry experience
diversity matters
Everyone has a voice. And every voice matters. Our team is stronger by uniting the underdogs.
24+
different states
18+
post-graduate degrees
Our Team
leaders.
not executives.
Founders who have been in your shoes. Built companies, taken risks, learned and evolved. All who have the mindset and "heartset" of an underdog.
Co-Founder & Managing Partner
underdog & company
Dan Mannix
Bringing decades of leadership building award-winning sports marketing agencies and driving transformative partnerships for global brands, leagues, and emerging startups.
President
underdog venture team
Megan Hughes Allison
Long-standing leader in sports marketing, sponsorship strategy, and marquee partnership activations for some of the world's most recognizable brands.
President
Altius Sports Partners
Andrew Donovan
One of the most influential voices shaping the future of college athletics, driving how colleges, brands, and other key stakeholders navigate strategy, revenue, and long-term growth through the industry's most transformative era.
Founder & Managing Partner
B. Partners
Ariana Rae Diverio
15+ years of strategic revenue generation, public affairs management, and creation of ground-breaking out-of-home media programs for the largest properties in sports & entertainment.
Founder & Managing Partner
BeCore
Mark Billik
Founder and experiential marketing leader with decades of experience in sports and entertainment sponsorships.
Founder & President
40 Love
Stephanie Smilowitz
Sports Business Journal “Game Changer” with 15+ years of experience leading agencies and delivering marquee brand partnerships and campaigns for some of the world’s most recognizable brands across global sporting stages.
CEO
BeCore
Steve Dupee
Steve has spent his career helping brands come to life through partnerships and live experiences in the sports and entertainment space, turning big ambitions into memorable moments. After nearly 30 years, he still loves servicing clients, delivering great experiences and building impactful partnerships.
Managing Director
underdog & company
Rob Hagedorn
A hands-on builder who creates and scales integrated teams that bring global sporting events to life, connecting the right people across commercial, marketing, operations, and partnerships to deliver experiences that resonate locally and scale globally.
CFO
underdog & company
Greg Nordhoff
Provides financial stability and strategic leadership during our growth and acquisition phase, drawing on 30 years of experience, including 15 years with private equity–backed marketing agencies.
COO
underdog & company
Gina Hagedorn
Gina Hagedorn is a seasoned sports and entertainment marketing leader with 20+ years of experience scaling agencies, streamlining operations and launching new offerings.
Work with us
Join our team
We're building something different in sports and entertainment. If you thrive on big ideas, real partnerships, and getting things done we want to hear from you.
Let's chat
Whether you're exploring a strategic partnership or the next evolution of your company we would love to grab a coffee with us to learn more.